This project showcases a full branding suite developed for a fictional lifestyle company, Luma & Co.. Our goal was to create a clean, modern, and visually appealing identity that reflects the brand’s core values: simplicity, authenticity, and elegance.
We crafted a cohesive design system including a responsive logo set, color palette, typography guidelines, and digital mockups. The visuals were applied across various touchpoints such as business cards, social media assets, and a promotional landing page.